Digital Marketing Packages
Basic Starter Package
Monthly Price: $150
Yearly Price: $1,800
Services Included:
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Social Media Marketing (Basic Content Creation & Management - 3 posts per week)
Description: Create and manage basic social media posts for platforms like Facebook, Instagram, and Twitter. These posts will highlight key aspects of the business, promote events, share customer testimonials, and engage with the audience.
Examples: Promotional graphics for upcoming events, motivational quotes, and client success stories.
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Search Engine Optimization (Basic On-Page SEO)
Description: Optimize website content to improve search engine rankings. This includes optimizing meta tags, headings, and content for relevant keywords.
Examples: Updating website titles and descriptions, using keywords like "event management" and "Hindi radio station" in blog posts and web pages.
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Email Marketing (Monthly Newsletters)
Description: Design and send a monthly email newsletter to subscribers, updating them on upcoming events, new radio shows, and other relevant news.
Examples: Monthly newsletter featuring a schedule of upcoming events, new podcast episodes, and special offers.
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Basic Performance Tracking & Reports
Description: Track and report on key metrics such as website traffic, social media engagement, and email open rates to evaluate the effectiveness of marketing efforts.
Examples: Monthly reports showing the number of website visitors, social media likes/shares, and email open rates.
Discounts:
1 Year Contract: $1,440 (20% Discount)
2 Year Contract: $2,520 (30% Discount)
Enhanced Growth Package
Monthly Price: $300
Yearly Price: $3,600
Includes all Basic Starter Package services plus:
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Social Media Marketing (Enhanced Content Creation & Management - 5 posts per week)
Description: Create and manage more frequent and varied social media posts, including promotional content, engagement posts, and multimedia content.
Examples: Daily posts including event promotions, interactive polls, video snippets from radio shows, and customer shoutouts.
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Paid Advertising (Basic Social Media Ads)
Description: Run targeted advertising campaigns on social media platforms to reach a wider audience and drive traffic to the website.
Examples: Facebook ads promoting an upcoming event, Instagram ads showcasing the radio station's top shows.
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Search Engine Optimization (Local SEO, Basic Off-Page SEO)
Description: Enhance local search visibility by optimizing Google My Business listing and building local backlinks.
Examples: Claiming and optimizing the business's Google My Business profile, obtaining local directory listings.
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Email Marketing (Monthly Newsletters, Automated Campaigns)
Description: Send monthly newsletters and set up automated email sequences to nurture leads and keep subscribers engaged.
Examples: Automated welcome email series for new subscribers, monthly newsletter with event highlights and exclusive content.
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Content Marketing (Blogging - 2 posts per month)
Description: Create and publish blog posts relevant to the business's industry to attract and engage website visitors.
Examples: Blog posts on event planning tips, interviews with radio show hosts, and industry news.
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Performance Tracking & Detailed Reports
Description: Provide detailed reports on the performance of all marketing activities, including website analytics, social media metrics, and email campaign results.
Examples: Monthly reports showing detailed website traffic sources, social media engagement statistics, and email campaign performance.
Discounts:
1 Year Contract: $2,880 (20% Discount)
2 Year Contract: $5,040 (30% Discount)
Advanced Professional Package
Monthly Price: $500
Yearly Price: $6,000
Includes all Enhanced Growth Package services plus:
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Social Media Marketing (Advanced Content Creation & Management - 7 posts per week, Live Streaming)
Description: Create and manage advanced social media content, including daily posts and live streaming events to increase engagement and reach.
Examples: Daily posts with high-quality images, live streaming of events and radio shows on Facebook and Instagram.
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Paid Advertising (Google Ads, Social Media Ads)
Description: Run targeted ad campaigns on Google and social media platforms to drive traffic and conversions.
Examples: Google search ads for event management services, YouTube ads for popular radio shows.
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Search Engine Optimization (Comprehensive On-Page & Off-Page SEO, Podcast SEO)
Description: Implement comprehensive SEO strategies, including optimizing website and podcast content for search engines.
Examples: Detailed keyword research, optimizing podcast titles and descriptions, acquiring high-quality backlinks.
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Email Marketing (Monthly Newsletters, Automated Campaigns)
Description: Continue with monthly newsletters and automated email sequences, with more advanced segmentation and personalization.
Examples: Segmented email campaigns based on subscriber interests, personalized email content for different audience segments.
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Content Marketing (Blogging - 4 posts per month, Video Marketing, Podcasting)
Description: Increase content output, including regular blog posts, video marketing, and podcasting to engage a wider audience.
Examples: Weekly blog posts, creating promotional videos for social media, recording and publishing podcast episodes.
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Influencer Marketing (Collaborations with Local Influencers)
Description: Partner with local influencers to promote events and radio shows, increasing reach and credibility.
Examples: Influencer takeovers on social media, sponsored content by local influencers.
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Basic Branding & Design (Visual Identity, Promotional Materials)
Description: Develop a basic visual identity and create promotional materials for events and the radio station.
Examples: Logo design, social media graphics, event flyers.
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Performance Tracking & Custom Reports
Description: Provide custom reports with in-depth analysis of marketing activities and recommendations for improvement.
Examples: Monthly custom reports with detailed insights and actionable recommendations.
Discounts:
1 Year Contract: $4,800 (20% Discount)
2 Year Contract: $8,400 (30% Discount)
Comprehensive Package
Monthly Price: $750
Yearly Price: $9,000
Includes all Advanced Professional Package services plus:
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Social Media Marketing (Advanced Content Creation & Management - 10 posts per week, Live Streaming)
Description: Create and manage high-frequency social media content, including daily posts and live streaming for maximum engagement.
Examples: Daily posts featuring high-quality visuals, interactive content, live streaming of events and radio shows.
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Paid Advertising (Google Ads, Social Media Ads, Remarketing)
Description: Run comprehensive ad campaigns across multiple platforms, including remarketing to re-engage previous visitors.
Examples: Google display ads, Facebook retargeting ads for previous website visitors.
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Search Engine Optimization (Comprehensive On-Page & Off-Page SEO, Podcast SEO)
Description: Implement advanced SEO strategies to improve search visibility and organic traffic.
Examples: Detailed site audits, optimizing podcast content, building high-quality backlinks.
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Email Marketing (Monthly Newsletters, Automated Campaigns)
Description: Execute advanced email marketing strategies, including highly segmented and personalized campaigns.
Examples: Personalized email sequences based on user behavior, monthly newsletters with dynamic content.
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Content Marketing (Blogging - 6 posts per month, Video Marketing, Podcasting)
Description: Produce a high volume of varied content, including frequent blog posts, video content, and podcast episodes.
Examples: Bi-weekly blog posts, video marketing campaigns, regular podcast episodes.
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Influencer Marketing (Collaborations with Local Influencers and Celebrities)
Description: Partner with both local influencers and celebrities to maximize reach and credibility.
Examples: Sponsored posts by celebrities, influencer-hosted events.
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App Development & Promotion (Mobile App, App Store Optimization)
Description: Develop a mobile app for the radio station and optimize its listing for better visibility in app stores.
Examples: Developing an app for radio streaming, optimizing app titles and descriptions.
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Advanced Branding & Design (Visual Identity, Promotional Materials)
Description: Develop a comprehensive visual identity and create a wide range of promotional materials.
Examples: Full brand identity development, creating high-quality promotional materials for events and shows.
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Integrated Campaigns (Cross-Promotions, Omni-Channel Marketing)
Description: Implement integrated marketing campaigns across multiple channels for a cohesive brand presence.
Examples: Coordinated campaigns across social media, email, and paid advertising.
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Performance Tracking & Custom Reports
Description: Provide detailed, custom reports with in-depth analysis and strategic recommendations.
Examples: Monthly custom reports with comprehensive insights and actionable strategies.
Discounts:
1 Year Contract: $7,200 (20% Discount)
2 Year Contract: $12,600 (30% Discount)
Summary of Differences
Service |
Basic Starter |
Enhanced Growth |
Advanced Professional |
Comprehensive |
Social Media Marketing |
3 posts/week |
5 posts/week |
7 posts/week + Live Streaming |
10 posts/week + Advanced Live Streaming |
Paid Advertising |
Not included |
Basic Social Media Ads |
Google Ads + Social Media Ads |
Google Ads, Social Media Ads + Remarketing |
SEO |
Basic On-Page SEO |
Local SEO + Basic Off-Page SEO |
Comprehensive On-Page & Off-Page SEO, Podcast SEO |
Advanced SEO strategies |
Email Marketing |
Monthly Newsletters |
Monthly Newsletters + Automated Campaigns |
Advanced Segmentation + Personalization |
Highly Segmented and Personalized Campaigns |
Content Marketing |
Not included |
Blogging (2 posts/month) |
Blogging (4 posts/month), Video Marketing, Podcasting |
Blogging (6 posts/month), Advanced Video Marketing, Podcasting |
Influencer Marketing |
Not included |
Not included |
Collaborations with Local Influencers |
Collaborations with Influencers and Celebrities |
Branding & Design |
Not included |
Not included |
Basic Visual Identity + Promotional Materials |
Comprehensive Visual Identity + Promotional Materials |
App Development |
Not included |
Not included |
Not included |
Mobile App Development + App Store Optimization |
Integrated Campaigns |
Not included |
Not included |
Not included |
Cross-Promotions + Omni-Channel Marketing |
Performance Tracking |
Basic Reports |
Detailed Reports |
Custom Reports |
Comprehensive and Detailed Reports |
Price (Monthly) |
$150 |
$300 |
$500 |
$750 |
Price (Yearly) |
$1,800 |
$3,600 |
$6,000 |
$9,000 |
1 Year Contract (20% Discount) |
$1,440 |
$2,880 |
$4,800 |
$7,200 |
2 Year Contract (30% Discount) |
$2,520 |
$5,040 |
$8,400 |
$12,600 |